SEO. You’re probably tired of hearing about it. Honestly, creating fresh, relevant, and engaging content for your website can be daunting.
You + screen = must equal results.
Data Reportal tells us that in April 2020, 81% of us used a Search Engine to find a product or service.
It’s a HUGE business and that’s why it’s so important to have your brand at the top of that list.
When you create any content for your website, Search Engines will perform something called “crawl and index”. What this means is that everything which is available on your sites, including videos and images, will be found and catalogued.
By crawling and indexing, Search Engines then decide how well your content matches the query which has been written in the search bar for either Google, Yahoo, or Bing.
This is how and when your content gets ranked.
If you search “Warwickshire Media Buying”, Shakespeare Media appears at the top because of the quality and relevance of our content.
Google has crawled and indexed what we do and we end up as the most relevant search.
Try it with your business. Decide upon a keyword or sentence that you would want to appear in, and have a look at your rankings.
How do you achieve a good SEO ranking?
By following some of our top SEO tips, you’re on your way to creating a fully Search Engine optimised website.
Anything that you write needs to target your audience, NOT the Search Engines! People know when you’re completing a tick box exercise in order to get to the top. Don’t be that person!
Believe it or not, you can’t just write HOUSE BUILDERS IN WARWICKSHIRE a million times in an article and expect to see good results.
Search Engines can see everything. Content needs to be relevant, clear, and valuable to your page. Copying and pasting from another source won’t guarantee results!
When SEO is done properly, it can fundamentally change your business.
The higher up that you appear, the more eyes on you and the more chance to be seen & clicked.
Both the quality and quantity of the people visiting your site enhances and your users get a better experience.
Hey – you may have even found this article because of SEO!