How to use Demographic Targeting to Supercharge Your Campaigns
At Shakespeare Media, we make sure your product or service reaches the right people, in the right place, at the right time and at the right price. How? Through smart, precise targeting.
To put it simply, it’s the process of turning broad reach into real results. Instead of shouting into the void, we focus your message where it counts – based on age, interests, income, habits and even postcode. The results? Less wastage, a more impactful message.
Knowing Your Audience Inside Out
Demographic targeting isn’t guesswork, it’s science. Teenagers revising for exams scroll through clips, while parents are winding down with late-night audio. However, audiences are forever changing that’s why we use insights from tools like YouGov to figure out exactly when and where each group tunes in and digests different media, so your campaign hits when they’re most receptive.
More Than Just Age and Location
Where your audience lives matters, but so does how they live. Think about it: commuters in London don’t behave the same as those in Hay-on-Wye. We consider everything from local travel patterns, hobbies and behaviours. That’s how we know whether your ad should land on a busy A-road or at a local train station.
It’s this level of detail that makes the difference between an ad that feels like a distraction and one that feels like content people actually want.
Matching Budget to Buying Power
Not all audiences have the same spending habits. We use YouGov and Mosaic to match your offerings to households that can actually afford your product or service. Whether you’re a renowned theatre investing in TV sponsorships or a local college choosing geo-targeted videos and DAB radio, our goal is simple: get the best ROI (Return on Investment).
Data Meets Creativity
We don’t stop at the research though. We build a detailed audience plan, grab the right advertising slots for you, and our creative team can develop messages that speak directly to people’s lives. Then, once they go live, we watch how the campaign performs in real time, adjusting spend, optimising copy and creatives and pausing those creatives that aren’t performing.
The Best of Both Worlds
Yes, digital tools like Google Ads and META Ads Manager Reporting help us act fast and smart. But we never forget the power of traditional media. From local radio shows to bus ads, everything is picked with care. Sometimes, hearing your message when commuting to work works far better than trying to shout over the crowded TikTok market.
Measure, Learn, Improve
We don’t just run campaigns, we refine them. From conversion tracking to real-time dashboards, we track every action to see what’s working and what’s not. That way, we can sift spend before it’s wasted and keep your message resonating with the people who matter most.
Why It All Works
When you align age, location, hobbies, behaviours and income, your message doesn’t just reach people – it connects with them. At Shakespeare Media, we blend data with human insight, making every impression feel like a personal nudge rather than a mass broadcast.
Because when someone hears your ad on the school run, sees your billboard on their way to work, and Googles your product or service during lunch, you want it to feel intentional, not accidental.
Let’s Talk About Your Audience
Whether you’re planning your first campaign or fine-tuning your target audience, we’re here to help you connect the dots and reach the people who are ready to listen.
Ready to start reaching the right audience with precision or purpose? Get in touch with us today, and we can make your media work harder!
T: 01789 720505