Project: Summer 2022 Campaign
Increase awareness of Compton Verney and increase membership sign ups by targeting 3 key audiences.
- Out of Home [Buses], Radio & Streamed Audio covering the West Midlands on FM & harnessing Bauer Media’s Instream platform.
- Print: Relevant regional magazines
- Digital: Programmatic, Google Display Network, Social Media and branded content campaigns with local and national relevant websites
- Estimated Reach/Impressions: 2,000,000
- Actual reach/impressions: 12,000,000
- £10,000 of added value on the campaign