Project: Summer 2022 Campaign

Objective:

Increase awareness of Compton Verney and increase membership sign ups by targeting 3 key audiences. 

Solution:

• Out of Home [Buses], Radio & Streamed Audio covering the West Midlands on FM & harnessing Bauer Media’s Instream platform.
• Print: Relevant regional magazines
• Digital: Programmatic, Google Display Network, Social Media and branded content campaigns with local and national relevant websites
  

Results:

• Estimated Reach/Impressions: 2,000,000 
• Actual reach/impressions: 12,000,000
• £10,000 of added value on the campaign