Home Office – NFCC
CLIENT:  Home Office
Home Office Fire Kills

Project: ‘Fire Kills’ 2022


Three part objective of the campaign:

  • Changing behaviours when it comes to smoke alarms (installation and testing)
  • Increase fire safety behaviours to protect people from fire in the homes
  • Communication objective: raise awareness of fire risks and preventative behaviours by triggering a behaviour change



3-week campaign to include TV, VOD, Radio, Streamed Audio, Programmatic Advertising, Digital Display, Google Search and Social Media across England


  • 48% of those surveyed, recall seeing/hearing the campaign, which was higher than 2019
  • Campaign awareness is higher than average for most of the key groups
  • The campaign has increased awareness of fire risks

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