Project: ‘Fire Kills’ 2022

Brief:

Three part objective of the campaign:

• Changing behaviours when it comes to smoke alarms (installation and testing)
• Increase fire safety behaviours to protect people from fire in the homes
• Communication objective: raise awareness of fire risks and preventative behaviours by triggering a behaviour change

Solution:

3-week campaign to include TV, VOD, Radio, Streamed Audio, Programmatic Advertising, Digital Display, Google Search and Social Media across England

Results:

• 48% of those surveyed, recall seeing/hearing the campaign, which was higher than 2019
• Campaign awareness is higher than average for most of the key groups
• The campaign has increased awareness of fire risks