Project: Summer 2022
To promote visitors to come to Worcester over the summer to shop, wine, dine and enjoy the local attractions that the city has to offer.
Target adults by geo location (Warwickshire, Gloucestershire, Worcestershire, Herefordshire), audiences and interests.
Tailored campaign that included: Instream radio advert created by Shakespeare Creative and ran across Bauers brands: Absolute, Kiss, Magic, Kerrang, Hits Radio, Greatest Hits, Scala. Google Display Network displaying Worcester BID’s colourful GIF adverts, You Tube Pre-Roll video adverts and Display digital adverts across Ozone across their Major News websites, for example: TimeOut, Stylish, Independent, The Guardian, The Standard, Empire, Mumsnet, Huffington Post, Buzzfeed, Hello Magazine
- Nearly 1 million impressions across Google Network
- Over 14,000 YouTube video views
- Consistently high levels of engagement across Major news, surpassing their KPIs