Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting new technologies to hit the marketing world in recent years. These technologies offer advertisers a unique opportunity to engage with consumers in a more immersive and interactive way.

AR works by overlaying digital information onto the real world, while VR creates a fully immersive virtual world that users can explore. Both technologies have the potential to revolutionise the way that advertisers reach and interact with consumers.

5 reasons why advertisers should embrace AR and VR:

1. Engagement

AR and VR are incredibly engaging technologies. They allow consumers to interact with brands in a more immersive and interactive way than ever before; by providing environments and experiences that are distraction free and rich in focus points, it can eliminate the noise and diversion that you may find in traditional marketing.For example, many brands have used AR to create interactive experiences at trade shows and other events. These experiences have been very successful at engaging consumers and generating excitement about the brand.

2. Education

AR and VR can be used to educate consumers about products and services in a more engaging and impactful way than traditional methods. For example, a furniture retailer could use AR to allow consumers to see how a piece of furniture would look in their home, or a car manufacturer could use VR to allow consumers to take a test drive of a new car.These types of experiences can help consumers to better understand the product or service and make a more informed decision about whether to purchase it.

3. Sales

AR and VR can be used to drive sales by providing consumers with a more realistic and immersive shopping experience. For example, a retailer could use AR to allow consumers to try on clothes or makeup before they buy them, or a travel company could use VR to allow consumers to “virtually” visit a destination before they book a trip.These types of experiences can help consumers to feel more confident about their purchase and make them more likely to buy.

4. Branding

AR and VR can be used to create a more memorable and impactful brand experience. For example, a brand could use AR to create a scavenger hunt that takes consumers around a city, or a brand could use VR to create a virtual reality experience that tells the brand’s story.These types of experiences can help consumers to connect with the brand on a deeper level and remember it more fondly.

5. Measurement

AR and VR can be measured in a granular way, allowing advertisers to track the effectiveness of their campaigns and make necessary adjustments.For example, advertisers can track how long consumers spend interacting with an AR or VR experience, what they do while they’re interacting with it, and whether it leads to a purchase.

If you’re interested in incorporating AR and VR into your marketing mix, there are a few things you need to keep in mind:

1. Partner with a specialist: here at Shakespeare Media, we can plan and create AR/VR experiences for you in an easy and digestible way. 
2. Start small: Don’t try to do too much too soon. Start with a small project that you can use to test the waters and learn how to use these technologies effectively. We can provide ideas and concepts if you require.
3. Measure your results: Make sure you track the effectiveness of your campaigns so you can see what’s working and what’s not. Don’t worry, we can help with this too!

You can use AR and VR to create marketing campaigns that are more engaging, educational, and effective than ever before, so get in touch with us today to see how we can support you:

Telephone: 01789 720505

Email: [email protected]