So, you’ve heard the buzz about programmatic advertising, but I bet you’re wondering, “What in the world is it?!”
Programmatic advertising is like speed dating for your ads. You tell the software what you’re looking for (your target audience) and it finds the best matches (websites where your ad will be shown). All without the awkward small talk. It’s fast, efficient, and it can help you reach your target audience more effectively.
Now, let’s dive into this wild world of automated ad awesomeness!
What is programmatic advertising?
Simply put, programmatic advertising is the use of software to buy and sell digital advertising space. It uses real-time bidding (RTB) to match advertisers with publishers based on a variety of factors, including the target audience, the type of ad, and the budget.
Programmatic advertising is an efficient and effective way to buy digital advertising as opposed to traditional marketing methods. It allows advertisers (just like you, reader) to reach their target audience more precisely and to measure the results of their campaigns more accurately.
How does programmatic advertising work?
Now, let’s get a bit technical…
Programmatic advertising works by using a variety of software platforms to automate the buying and selling of digital advertising space. These platforms connect advertisers with publishers and allow them to bid on ad inventory in real time.
The process of programmatic advertising begins with the creation of a campaign. To make your life easier, you can just let us know your intended target audience, the type of ad you want to run (display, native, video, audio etc.), your budget and we can sort out the rest (including designing the creative if you need)
Once confirmed, the campaign will then be entered into a real-time auction, where publishers will bid on the opportunity to show the ad to the advertiser’s target audience (don’t worry, this process is all automatic!)
The publisher who bids the highest price will win the auction and the ad will be shown to the target audience.
Benefits of programmatic advertising
There are several benefits to using programmatic advertising, including:
- Reach: Programmatic advertising can help advertisers, like you, reach their target audience more precisely than traditional methods. This is because programmatic advertising platforms use a variety of data points to target ads, including demographics, interests, and behaviour.
- Efficiency: Programmatic advertising can help advertisers save time and money. This is because the process of buying and selling ad inventory is automated, which eliminates the need for manual negotiations.
- Transparency: Programmatic advertising is more transparent than traditional methods. This is because advertisers can see exactly how their money is being spent and they can track the results of their campaigns in real time.
Here are a few tips for getting started with programmatic advertising:
- Contact Shakespeare Media: We’re more than happy to create and manage your programmatic campaigns for you on your behalf (remember, we don’t charge for our media buying services!)
- Set clear goals: We’ll ask you what you want to achieve with your programmatic advertising campaigns e.g., do you want to increase brand awareness, generate leads, or drive sales? Once you know what you want to achieve, we can start to develop your campaigns.
- Choose the right platforms: There are several different programmatic advertising platforms available that we can support you with. As an agency, we work with several platforms, including StackAdapt and the Ozone Project, who all provide different advertising opportunities.
- Target your audience: Programmatic advertising allows you to target your ads to specific audiences based on demographics, interests, and behaviour. This can help you ensure that your ads are seen by the people who are most likely to be interested in them.
- Track your results: We can provide real-time results, whenever you need, so that you can see what is working and what is not. This will help you optimise your campaigns and get the most out of your investment.
So, if you’re looking to gain tangible results on your marketing activity, a programmatic advertising campaign can be a powerful tool for reaching your target audience and achieving your marketing goals.
Get in touch with us today to experience the power of programmatic!
Telephone: 01789 720505
Email: [email protected]